TSX climbs to one-week high as mining stocks surge

TORONTO (Reuters) - Canada's main stock index rose on Wednesday, as stronger commodity prices drove materials stocks higher and Research in Motion charged ahead after it said it was on track to launch its new BlackBerry 10 next year.

The materials group rose 1.2 percent as gold prices reached their highest in a week . Copper prices also strengthened.

Centerra Gold charged ahead 6.4 percent to C$11.33, while Yamana Gold surged 3.5 percent to C$20.17.

Also boosting interest in the sector was Potash Corp , which climbed 0.5 percent to C$40.15, after the fertilizer company confirmed its interest in increasing its stake in Israel Chemical Ltd.

"People are certainly feeling more confident in the resource sector," said Paul Harris, portfolio manager at Avenue Investment Management. "Canadian stocks have been beaten up this year. You're seeing some pickup of that."

Volumes on Toronto's stock market picked up as U.S. equity markets resumed trading after a two-day closure due to storm Sandy. <.n/>

A total of 332.9 million shares were traded on the Canadian bourse, nearly double the 178.3 million shares traded on Tuesday when U.S. markets were closed.

"It's a fairly positive tone here. There is nothing acting as a dramatic catalyst," said Bob Gorman, chief portfolio strategist at TD Waterhouse.

The Toronto Stock Exchange's S&P/TSX composite index <.gsptse> ended the session up 45.86 points, or 0.37 percent, at 12,422.91.

The index rose as high as 12,462.26, its strongest level in more than a week. Eight of the ten TSX subgroups ended positive.

RIM, once the largest stock on the exchange, rose 3.7 percent to C$7.88, helping drive the TSX info tech sector up 1.4 percent.

The company said it had started carrier testing on its new line of BlackBerry 10 devices and said it was on track to launch the new smartphones in the first quarter of 2013.

Financial stocks climbed 0.3 percent, led by property and casualty insurer Intact Financial , which rose 2.6 percent to C$61.25, and life insurer Great-West Lifeco , which gained 1.5 percent to C$23.00.

"There's a feeling of confidence. It isn't going to go overboard. It is managed confidence that we're seeing is reflected in the market," said Fred Ketchen, director of equity trading at ScotiaMcLeod.

The energy sector was one of the few areas of weakness, down 0.2 percent, as Encana Corp , Canada's largest gas producer, fell 2.8 percent to C$22.50.

Cenovus Energy Inc , Canada's No. 2 independent oil producer, rose 1.3 percent to C$35.23 after SocGen upgraded its recommendation to "buy" from "hold".

Brent crude rose to about $109 a barrel, though the gains were limited by concerns over demand impact on the United States.

(Additional reporting by Cameron French; editing by Andrew Hay)

Source: http://news.yahoo.com/tsx-may-open-higher-earnings-wall-street-eyed-125556927--sector.html

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RE/MAX Northern Illinois Names Scott Johnson ... - Franchising.com

Johnson, a Chicago resident, will meet with professionals interested in buying RE/MAX franchises across the northern Illinois region.

Chicago, IL (PRWEB) October 29, 2012 -?RE/MAX Northern Illinois recently named Scott Johnson, 31, as franchise sales consultant. Johnson, a Chicago resident, will meet with professionals interested in buying RE/MAX franchises across the northern Illinois region and will be based at the RE/MAX Northern Illinois headquarters in Elgin, Ill. The northern Illinois region encompasses the top third of the state.

Before coming to RE/MAX, Johnson was a managing associate and investment advisor for Pearre & Associates, a Chicago-based wealth-management firm serving high-net-worth individuals and businesses. While there, Johnson worked with clients who possessed a minimum of $1 million in assets and businesses with $25 million to $100 million in revenue.

At RE/MAX Northern Illinois, Johnson will assist existing brokerages interested in converting to the RE/MAX brand make that transition. He will also help entrepreneurs and real estate professionals outside of the RE/MAX network who want to open their own RE/MAX office navigate the ownership process.

For Johnson, the chance to join RE/MAX was an opportunity he couldn?t pass up.

"I am excited to be working with the number-one real estate brand in Chicago, northern Illinois and the world," Johnson said. "Our goal is to ensure that new RE/MAX franchises continue to be run by the best in the business. I look forward to helping these conversion candidates, real estate agents and entrepreneurs reach their goals."

Those interested in purchasing a RE/MAX franchise or converting to the RE/MAX brand in northern Illinois, may contact Johnson at 847.428.4200 or ksjohnson@remax.net.

About RE/MAX

RE/MAX has been the leader in the northern Illinois real estate market since 1989. The RE/MAX Northern Illinois network, with headquarters in Elgin, Ill., consists of 2,100 sales associates and 110 individually owned and operated RE/MAX offices that provide a full range of residential and commercial brokerage services. Its http://www.illinoisproperty.com and http://www.remax.com websites are leaders in consumer visits among real estate franchise brands. Its mobile search, m.illinoisproperty.com, allows users to conduct real estate searches on any mobile device with Internet access. The northern Illinois network is part of RE/MAX LLC, a global real estate organization with 90,000 sales associates in 90+ nations. The RE/MAX organization has been recognized for numerous industry honors for excellence, and its associates continue to lead the industry in professional designations, experience and production. Nobody in the world sells more real estate than RE/MAX. RE/MAX is also the official real estate partner of Children?s Miracle Network Hospitals and the national sponsor of Susan G. Komen for the Cure?.

Contact:

News Room
RE/MAX Northern Illinois
847-428-4200 224

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Source: http://www.franchising.com/news/20121030_remax_northern_illinois_names_scott_johnson_an_exp.html

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7 Tricks To Take The Scary Out Of SEO - Deondesigns.ca

Does your company use SEO for online marketing guidance? If you are a regular Search Engine Land reader, I suspect you will answer with something like, ?Of course we do. We?re enlightened marketers, not Neanderthals.? And, you probably are.

Actually, I would not ask you this question without reason. Being an inbound marketing consultant, I get to enjoy conversations with people in many different roles.

From the c-suite to marketing and sales directors, to Web designers, developers, copywriters, community managers, social media managers, and search engine optimization professionals ? I get to talk to them all.

SEO Is Scary!

Each of these people has a personal point-of-view shaped by their roles and responsibilities. When you begin talking about search engine optimization, some of them get downright hostile. It is understandable.

They are knowledgeable, work hard and become wary when others, especially outsiders, want to change how they perform their jobs.

As an example, I had a conversation with a social media manager. She sees her role as building brand awareness, enhancing her employer?s reputation, and driving traffic to the company website. She writes about company events and products. Talk to her about community and traffic, it is all smiles and excitement.

However, when you mention using social media to drive SEO, she withdraws. Why? Because writing about webinars, white papers, newsletters, product announcements, company news, and whatever else comes down the pipeline gives her a wealth of things to discuss.

More importantly, her enjoyment and excitement are genuine. To her, search engine optimization means having to contrive posts that feel forced, fake, and unnatural.

Here is another example, one I know many SEO consultants have faced. How many people search for products or services? Then why is the navigation for so many websites:

• Home
• Products
• Services
• Support
• About

Add other frequently seen top navigation links like resources or solutions or press, and you have the makings for every cookie-cutter business website. These sites pick two or three top keywords, stick them into their homepage title tag along with the business name. They pile all the major keywords into the title of their product or services page.

Then, they use the keywords again for each individual product or service. Before you know it, these websites have two or three pages competing for the exact same keywords, and no one can give the copywriters clear instructions about which keywords should link to which pages.

Should you bring up the idea of rebuilding the site navigation around the business?s products and services, you might find yourself cornered by a defensive website designer explaining how this will destroy the site?s logical order, or that the content management system will not allow this type of navigation.

How do you, the search engine optimizer, circumvent this type of?pushback? How do you take the scary out of SEO?

Stop Thinking Of SEO As A Marketing Channel

Search engine optimization is a set of practices and principles to apply to your marketing channels, not the other way around. Yes, non-paid search is an important source of traffic, but organic search referrals come to your website as a result of what you do on your website and social media accounts, and as a result of the authority people and websites bestow in the form of links and brand mentions.

You can influence Google, Bing, and other search engines, but you cannot place messages on them directly like you do on your website, social media accounts, press releases, or advertisements. As an analogy, Forbes, Fast Company, or The Wall Street Journal might write an article about your company, but you would not call this a marketing channel.

Evangelize SEO As A Company Goal

Get search engine optimization out of the marketing department and make it a company-wide responsibility. The proper place for a company?s SEO mandate is from the chief operating officer. While the actual training and daily evangelizing will likely come from the marketing department, SEO extends beyond any one person or section.

The website development team must implement on-site optimization of HTML markup. Your sales team is responsible for income. Finance is responsible for measuring and reporting ROI. While roles and responsibilities vary from company to company, compartmentalizing SEO will lead to pushback.

SEO extends offline. We know social media success affects SEO. Do your business cards carry the company Twitter address? If employees speak publicly or make sales presentations, do they put the Twitter address on a slide and invite attendees to follow? Look for avenues of indirect support that can help your SEO efforts.

Find ways for people to contribute to SEO, either directly or indirectly.

Make SEO A Responsibility

Not everyone can be responsible for SEO, either as a whole or for even a small part. But, as I have shown, many can. For these personnel, include how they can contribute to SEO in their job descriptions or work plans and make it part of their performance reviews.

Provide Education Training

When you make SEO an employee responsibility, you do not want to shove it down everyone?s throats. Critical to earning buy-in from your personnel is education and training.

At the very least, you want employees to understand how the company operates and generates income. Just as more and more businesses are developing social media policies and training, search engine marketing should be part of their education.

For those working closest with SEO ? your social media managers, copywriters, Web designers, and others ? provide them with formal search engine optimization training, then include them in planning and discussions.

As a consultant, I do not want my first meeting with your website designer to be about reorganizing the navigation he or she spent many hours of time and effort crafting. I do not want to walk into your sales department, cold, to talk about SEOing their landing pages, especially after they spent months of performance testing and perfecting.

Change is inevitable. So is pushback. By educating everyone first, and asking them to think about how to enhance SEO, conversations will be more participatory and productive.

Good SEO Is Planned SEO

Your sales team knows what new offerings are coming for weeks or months in advance. This lets them plan, create materials, and schedule activities. Likewise, search engine optimization should use foreknowledge to plan SEO strategies, tactics, and activities. Minimize on-the-fly decision making as much as is practical.

Some decisions must be centralized. For example, one person should be assigned as the keeper of the keywords, given the responsibility for deciding which search queries will become targets and on what pages. You may not want one person targeting a blog article while another person targets a product page, both for the same keyword.

Identify potential points of conflict or failure and put somebody in charge. This is a terrific role for a dedicated in-house SEO professional who can work with different teams and departments.

Provide Specific Information To Those Responsible

If you want to drive people crazy, tell them to optimize for a keyword without giving them resources or guidance. Alternatively, ask someone to optimize a page without providing any keywords. These types of things occur all the time.

Provide keyword and target URL lists, then make sure everyone knows how to use them. Also give SEO team members access to analytics, webmaster tools, research tools and other resources that they will need to make smart decisions.

Search engine optimization does not happen in a vacuum. It is not a solo effort. Not every site change, blog article, or social media post needs a full-blown campaign. But when they do, personnel need to know who to go to for supporting articles, internal links, page inserts, press releases, and other parts of a campaign.

Create a clear pathway for choosing the proper level of planning and to create successful campaigns.

Hold SEO Team Meetings

In the enterprise workplace, the decentralization of SEO is inevitable. Get all the major players together on a regular basis. I suggest weekly or twice a month, depending on company size and how much organic search traffic contributes to ROI.

Include Web design, social media, copywriting, and anyone who has SEO as an important responsibility. Who leads these meeting can vary from company to company; usually it can be the marketing director or head of online marketing. He or she should be senior enough to make and enforce decisions. Include representatives from paid search, online advertising, and affiliate management.

Topics to cover include a rundown of SEO analytics, social media analytics, SEO industry news, company news (upcoming announcements, new products and updates, company events, events employees will attend/speak, etc.). Have each attendee make a report so everyone knows what is happening among the departments. Before the meeting, each member should give the chair a list of things they need input on or that require a consensus decision.

Over To You

SEO can have multiple points of both opportunity and failure, especially in large enterprises. What do you do to make sure you optimize your search engine optimization planning and execution? How do you take the scary out of SEO? Comments, if you please.

Image: Pennywise the Clown from the movie IT

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Enterprise SEO

Article source: http://feeds.searchengineland.com/~r/searchengineland/~3/FQi3B8e7u8k/7-tricks-to-take-the-scary-out-of-seo-137173

Source: http://www.deondesigns.ca/blog/7-tricks-to-take-the-scary-out-of-seo/

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Diplomat: Texas agents should have seen people

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NYPD officer accused of threatening to kidnap and eat women

By Shimon Prokupecz and Jonathan Dienst, NBCNewYork.com

An New York City police officer is accused of threatening to kidnap, cook and eat women in a bizarre plot where he fantasized about how "tasty" one victim looked and said it would be easy to roast a person in his oven, officials said Thursday.

Gilberto Valle, 28, of Queens, N.Y., was charged with two counts of attempted kidnapping. The criminal complaint against him includes transcripts of his alleged plans, in which he is quoted at one point as telling a co-conspirator that his oven is "big enough to fit one of these girls if I?folded their legs."

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"I was thinking of tying her body onto some kind of apparatus ... cook her over a low heat, keep her alive as long as possible," he is accused of saying in the July conversation.

Read the original report??| ?More from NBCNewYork.com

"She does look tasty doesn't she,"?he added, according to the complaint.

According to the criminal complaint, Valle had files on his computer that referred to at least 100 women, including photographs, addresses and physical descriptions.

Stay informed with the latest headlines; sign up for our newsletter

Ten of those women have been interviewed by the FBI and confirmed that they know Valle, the complaint said.

Valle had been assigned to the 26th Precinct in Manhattan before his suspension on Wednesday. ??? ?

He was expected to appear in federal court in Manhattan in court later Thursday. Lawyer information was not immediately available.

?

Source: http://usnews.nbcnews.com/_news/2012/10/25/14697604-nypd-officer-accused-of-attempted-kidnapping-threatening-to-eat-women?lite

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Texas troubles weigh on chemicals firm BASF in Q3

FRANKFURT, Germany (AP) ? BASF SE saw third-quarter profits fall 21 percent as its chemicals business suffered from lower demand, as well as from troubles at a key Texas facility.

However, stronger oil sales helped soften the blow, now that the company's facilities in Libya are working again after being shut down last year during the civil war.

The company said Thursday that net profit fell to ?946 million ($1.23 billion) from ?1.19 billion in the same quarter a year ago. Sales rose 8 percent to ?19.0 billion.

Its chemicals division faced lower prices for its products in a slowing global economy, meaning less profit despite increasing sales. It also had to deal with unexpected shutdowns for technical reasons at the division's steam cracker in Port Arthur, Texas, a facility that makes products derived from oil.

The company's chemicals division saw operating earnings fall 25 percent to ?633 million. Sales rose, but profits fell due to a 9 percent decline in prices. In its petrochemicals division the company saw "lower margins across almost all product lines." It foresaw no pickup in the fourth quarter, either.

BASF, based in Ludwigshafen, Germany, maintained its profit outlook for the rest of the year but cut its prediction for global growth. BASF has a good view of the global economy since it sells chemicals and plastics that are raw materials for a wide range of industries, including cars, construction, textiles, and electronics.

The company says the world economy will grow 2.2 percent this year instead of its earlier forecast of 2.3 percent and that industrial production will grow 2.8 percent instead of 3.4 percent.

"In the past quarter, the outlook for the world economy has once again not improved and the uncertainty on the international capital markets continues," CEO Kurt Bock said.

Bock said growth slowed in the quarter in China, a key driver of the global economy, and that the company sees "stabilization at the current level in China, but no visible upturn."

Source: http://news.yahoo.com/texas-troubles-weigh-chemicals-firm-basf-q3-065430857--finance.html

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Colgate to cut 6 pct of workforce in 4 years

NEW YORK (AP) ? Colgate-Palmolive will cut more than 2,310 workers, or 6 percent of its workforce, by the end of 2016 in a push to make the consumer products company more efficient.

Colgate, which is based in New York and has 38,600 employees, wants to streamline global functions and said Thursday that it will continue to cluster single-country subsidiaries into regional hubs.

Savings for the program should total between $365 million to $435 million annually by end of 2016.

The cuts were announced Thursday as the company posted a 2 percent increase in third-quarter net income. Revenue slipped 1 percent.

Consumer product companies like Colgate-Palmolive have increasingly looked outside of the U.S. to sustain growth but that has become problematic in recent years. Half of the nations in the European Union are in recession, with unemployment nearing 25 percent in some. Even China's red-hot economy has cooled.

The stronger dollar is also hitting all companies that do business globally, with U.S. products growing more expensive at the same time that they've had to raise prices to offset higher costs for raw materials.

Colgate-Palmolive's top rival, Procter & Gamble, reported Thursday that its first-quarter net income fell 7 percent, as costs related to restructuring and the stronger dollar weighed on results. Kimberly-Clark reported Wednesday that its net income rose 20 percent, helped by cost cuts and lower costs for commodities like fiber and other raw materials.

"We are living in a fast-changing world with many challenges including slowing economies in many countries," said Ian Cook, Colgate-Palmolive's chairman and CEO. "This program will help us to move forward from our current position of strength to continue to deliver sustained, profitable growth over the long term."

The company wants to expand its online capabilities including mobile and social media and e-commerce. It's also investing in research and product development to ensure a "robust pipeline of new products." It is also zeroing in on emerging markets with targeted programs to increase consumer loyalty.

Colgate-Palmolive reported net income of $654 million, or $1.36 per share for the three-month period ended Sept. 30. That compares with $643 million, or 1.31 per share in the year-ago period.

The results include special charges related to the sale of land in Mexico and other costs, Colgate-Palmolive earned $1.38 per share.

Revenue slipped 1 percent to $4.33 billion from $4.38 billion.

Analysts had expected $1.38 per share on revenue of $4.38 billion, according to a poll by analysts.

Colgate-Palmolive said that its global market share in toothpaste and manual toothbrushes are both at record high year to date. The company's share of the global toothpaste market strengthened to 44.9 percent year to date, up 0.6 percent points compared with a year ago. The company's leadership in manual toothbrushes also was further fortified during the quarter, with Colgate's global market share in that category reaching 32.7 percent year to date, up 0.8 percent percentage points compared with a year ago.

North American revenue, which accounts for 18 percent of its business, rose 2.5 percent during the third quarter and prices edged up 0.5 percent. In Latin America, which makes up 29 percent of company sales, revenue were unchanged from a year ago and prices rose 5.5 percent. Revenue from Europe and the South Pacific, which combined account for 20 percent of total business, fell 11 percent, while prices declined 1 percent. In greater Asia and Africa, which makes up about 20 percent of Colgate's revenue, revenue rose 5.0 percent during the third quarter, while prices increased 4 percent.

Shares edged up 41 cents to $106.97 in premarket trading.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/f70471f764144b2fab526d39972d37b3/Article_2012-10-25-Earns-Colgate-Palmolive/id-c0ec1485e67f4748bb59e701d6f5e9dc

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Barnes & Noble reports breach of U.S. customer credit card data

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De Niro, Gere, Affleck feted at early film awards

BEVERLY HILLS, Calif. (AP) ? Hollywood warmed up for its awards season with a love fest that recognized top actors and directors for films that haven't been released yet.

Robert De Niro, Bradley Cooper, director David O. Russell and writer-director Quentin Tarantino were among the honorees Monday at the 16th annual Hollywood Film Awards, which bills itself as "the official launch of awards season." The event recognizes films that are likely positioned as awards contenders, such as Tarantino's anticipated "Django Unchained."

In accepting his award for screenwriter of the year, Tarantino remarked that it was strange to get an award for a film he's still working on, but added that he could use it as ammunition to defend long dialogue scenes during the editing process.

"I'll be able to say, hey, you want to take a line out of my AWARD-WINNING screenplay?" he joked.

Seth Rogen presented the comedy award to writer-director Judd Apatow, whose film "This Is 40" opens at Christmastime.

"Perhaps the most amazing thing about this awards show tonight is that none of these movies have come out yet," Rogen said. "I haven't even heard of some of these movies yet. That's how far out they are.

"It's nice because it kind of feels like these are the new Golden Globes," Rogen continued. "No one knows what it is. Who voted for this?"

Festival founders say the awards are based on "bodies of work and/or a film or films released during the calendar year."

"No one has seen my movie," Apatow said as he accepted his trophy. "This is just based on an assumption that it's good."

De Niro, Cooper and Russell were honored for "Silver Linings Playbook," set for release later this year.

Other honorees at the starry dinner at the Beverly Hilton Hotel included Ben Affleck and the cast of "Argo," Amy Adams, Dustin Hoffman and Marion Cotillard. Richard Gere received a lifetime achievement award.

___

AP Entertainment Writer Sandy Cohen is on Twitter: http://www.twitter.com/APSandy

Source: http://news.yahoo.com/niro-gere-affleck-feted-early-film-awards-075607740.html

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Americans use more efficient and renewable energy technologies

ScienceDaily (Oct. 24, 2012) ? Americans used less energy in 2011 than in the previous year due mainly to a shift to higher-efficiency energy technologies in the transportation and residential sectors. Meanwhile, less coal was used but more natural gas was consumed according to the most recent energy flow charts released by Lawrence Livermore National Laboratory.

Wind power saw the biggest jump from .92 quadrillion BTU, or quads, in 2010 up to 1.17 quads in 2011. (BTU or British Thermal Unit is a unit of measurement for energy and is equivalent to about 1.055 kilojoules).

"Wind energy jumped significantly because, as in previous years, many new wind farms came online," said A.J. Simon, an LLNL energy systems analyst who develops the flow charts using data provided by the Department of Energy's Energy Information Administration. "This is the result of sustained investment in wind power."

Hydroelectricity also saw an increase going from 2.51 quads in 2010 up to 3.17 quads in 2011.

Hydroelectricity jumped significantly in 2011 because 2011 saw large amounts of precipitation in the Western U.S. Hydroelectric dams were able to produce at their maximum levels while keeping reservoirs full. Similar levels of hydroelectric production were seen in 1997, 1998 and 1999 due to wet years.

Overall, U.S. energy use in 2011 equaled 97.3 quads compared to the 98 quads used in 2010. Most of the energy was tied to coal, natural gas and petroleum.

From 2010 to 2011, use of coal fell dramatically, use of oil (petroleum) fell slightly and use of natural gas increased slightly from 24.65 quads in 2010 to 26.9 quads in 2011.

"Sustained low natural gas prices have prompted a shift from coal to gas in the electricity generating sector," Simon said. "Sustained high oil prices have likely driven the decline in oil use over the past 5 years as people choose to drive less and purchase automobiles that get more miles per gallon."

The majority of energy use in 2011 was used for electricity generation (39.2 quads), followed by transportation, industrial, commercial and residential consumption. However, energy use in the residential, commercial and transportation sectors decreased while industrial energy use increased if only slightly.

"With the advent of shale gas, it appears that natural gas prices in the United States may remain lower than their historical averages for many years into the future," Simon said. "This has prompted many gas users in the industrial and electricity generating sector to switch from coal or oil to natural gas when it is technically possible, but might not have been economical at higher gas prices."

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Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_environment/~3/dDtPaiV-U94/121024150805.htm

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Off topic: Obamacare (Washington Post)

Share With Friends: | | Politics - Top Stories News, News Feeds and News via Feedzilla.

Source: http://news.feedzilla.com/en_us/stories/politics/top-stories/257511786?client_source=feed&format=rss

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10 Tips on Choosing Your Domain Name - E-Web Marketing

Registering a domain name is the first step towards starting your online business or personal branding website. It may sound pretty straightforward, however, ?there are important factors you must consider in order to choose the domain name that is going to reflect your organisation?s brand and make a positive difference to your sales and popularity.

Avoid Trademarked Names

Do not register a domain name that has been copyrighted or one that is too similar to your competition or famous trademarks. Many businesses have lost their domain registry rights because of trademark conflicts with other businesses. To avoid trademark infringement, search your domain ideas on IPAustralia?s trademark database and AusRegistry. If the domain name you?re after is still available, these websites will also allow you to trademark your business/domain name.

Secure Alternate Names

Again, if you?re serious about creating a long term online business you should not rely on one domain name.?Once you have secured your brand name or the generic equivalent as your domain, create a list of alternative domains that still relate to your business. You should be considering such things as:

• Singular and Pluralised versions (e.g puppy.com has also registered puppies.com)
• Common spelling mistakes (e.g Google has also registered Gogle.com and Gooogle.com)
• Including your location in the domain name to attract local customers

Register the possible alternatives of your domain name which others may type in or be drawn towards when searching for the product or service that you offer.?This doesn?t mean you need to purchase all existing alternatives and?misspelt?domain names. Use your general knowledge, do some keyword research, and ask your friends and colleagues for advice. Check out?Domains Bot?or?Instant Domain Search?to look into the availability of particular domains and browse through some suggested alternatives.

Do Not Use Hyphens

Even if your brand name is hyphenated (e.g E-Web Marketing), try to avoid registering a domain name containing hyphens as it can be?confused with a similar domain containing no hyphens, is irritating to type, and difficult to give out verbally.

Secure Top Level Extensions

The ?.com.au? suffix is highly recognised and trusted by Australian consumers because your business will need have an ABN in order to register for a ?.com.au? domain. If you can, register for your ?.com.au? domain as well as the ?.com? so that you are securing your website for top-level domains. If you?re serious about building a successful web brand over the long term you should also purchase other extensions such as ?.net?, ?.org?, etc and redirecting them all to your main top level domain. This way your competitors cannot register your domain name under alternative extensions to steal away your website traffic. Remember that when you?re running an online business, your competitors are just a click away!

Avoid Slang

Unless you have successfully branded your business offline with a brand name that purposefully includes slang such as ?4? instead of ?for?, do not register your main domain with numeral or abbreviation substitutions. From a usability point of view, these are harder to type, can make the domain look messy or too colloquial for your target market to relate to. The number ?0? can also often get confused with the letter ?o? and vice versa so try to avoid creating confusion.

Keep it Simple

If your domain name is unmemorable due to its length or spelling then your website may be losing its branding and marketing value. Domain names can be up to 67 characters long but remember that we live in a ?generation of tech-savvy but time-poor individuals so keep your domain name simple. Having that said, avoid a domain name that is too abbreviated as it can be difficult to remember and obscure. For example, it may be better to register ?johnsgardening.com? rather than ?johnsgardeningservicescompany.com? or ?jgsc.com?.

Be Specific

Some of you may be thinking that the obvious domain choice for your business is www.yourcompanynamehere.com. This is a good starting point but be careful to not disorientate your users especially if your business name may not specifically reflect what you do.

Securing the generic equivalent of your product or service as opposed to just registering your brand name gives search engines a better idea of what your website is about and may help you generate ?type in traffic?. Type in traffic is website visitors that land on your web site by entering in keywords or phrases in their browser address bar and adding the ?.com? suffix at the end. For example, an individual that would like to buy a business card may type in ?www.businesscards.com?.

Register Personal Names

If you?re a blogger, writer, consultant or you?re trying to establish yourself online, ?register your personal name as your domain address. You can either choose to use this as your primary domain or point it to your company website.

Search for Old Domains

Every website will need to engage in Search Engine Optimisation (SEO) in order to start ranking well in search engine results pages. An SEO tip when registering domains is to also look for old and expired domains which may no longer be in use but still have links pointing to them. If these links are related to your business you may want to consider registering the old domain and redirecting it toward your website to help improve your search engine visibility.

Test the Commercial Appeal

If you?re thinking of using a domain name that is completely unique, imagine your company on a billboard or hearing it mentioned in a radio advertisement. Could it work? Ask your friends and family for their opinions and suggestions and test how memorable the aforementioned domains are by asking them again.

Now that you know what to avoid when registering your domain name, get started now before someone else snaps it up!

Written by Annie Nguyen

Annie Nguyen has always spent too much time on the internet. As a meme lover and an avid blogger, she decided to leverage her hobby and indulge in the world of Online Marketing. Annie's former role as an Account Manager at E-Web Marketing has enabled her to further her digital expertise which she is continually applying in her current role as the Head of eCommerce for Bellagio & Co.

Source: http://www.ewebmarketing.com.au/blog/10-tips-on-choosing-your-domain-name/

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My Amazing DIY Solar Generator | Care2 Healthy Living

I remember the inspiration for building my solar generator clearly. It was close to 20 years ago and we were camping at the dunes in Oregon. Our campground neighbor, in a huge RV, ran his generator for about 2 hours one evening. Needless to say, it was annoying beyond compare ? we go camping for peace and quiet.

We later found out from overheard conversations that the RV people were using the gas generator to charge the camcorder. Apparently they did not have a DC adapter or know about a thing called an inverter. One of the campers on the other side of them, also in a big RV, explained how the inverter works. An inverter plugs into a cigarette lighter socket (or they can be hardwired) and converts 12 volt DC into 120 volt AC. The other RV camper said they charge all of their things while they are driving. Brilliant, eh? Well, I took this idea a few steps further and set up something that is completely solar-powered and portable.

More Modern Needs
20 years ago, I did not have a camcorder or a digital camera. My photography was old school and used film ? you might remember how primitive that seems today. Just a year or so after I got my first digital camera, I picked up a simple inverter for my truck and we charged things while underway. This concept works great if you are road tripping and spend a good part of your day driving. But recently, we have spent a bit more time in a ?base camp? type trip. Not driving a few hours each day limits the potential for keeping the camera battery topped off.

My solar generator is comprised of a single 12 volt, 10 watt solar panel that feeds a sealed 12 volt gel battery. To keep the battery in tip-top shape, the current is routed through a small charge controller. The whole set up fits neatly into an aluminum attach? sized case. I use it now to charge my camera batteries via the inverter (which I borrow from my truck) or use it to charge things directly via the generator?s cigarette socket. I picked up a ?car adapter? for my laptop and my sweetie uses her car adapter for her iPhone. 120 volt items are covered with the inverter, and the item-specific car adapters fill their roles. To power even more devices, I have a cigarette socket adapter with a USB port.

Read more: Conservation, Crafts & Design, Fun, Green, Home, Life, Materials & Architecture, Nature, Outdoor Activities, Technology, Travel, home solar, solar, solar chargers, solar energy, solar-power

By Kevin Stevens, Networx

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Loading...

'); $("#Care2CommentPageLinkContainer").append(p); var curOffset = $(document).height() - $(document).scrollTop(); $.ajax({ "url" : sPath + servlet, "dataType" : "xml", "success" : function(data) { data = $(data); if($("value[key=comments]", data).length) { var data_comments = $("value[key=comments]", data).text(); data_comments = data_comments.replace('&', '&'); data_comments = data_comments.replace(' 1) { html +=''; }else{ html += ''; } $('#Care2CommentPageLinkContainer').html(html); } $(function() { reloadPaginationLinks(1, 1); }); function display_abuse_form(element) { document.getElementById("report-link-"+element).style.display='none'; document.getElementById("report-"+element).style.display='block'; } function cancel_abuse_form(element) { document.getElementById("report-link-"+element).style.display='block'; document.getElementById("report-"+element).style.display='none'; } function display_response_to_abuse_form(commentID, success) { document.getElementById('report-buttons-'+commentID).style.display = ""; document.getElementById('report-submitting-'+commentID).style.display = "none"; if(success) document.getElementById('report-'+commentID).style.display='none'; var d = (success) ? "success" : "failed"; document.getElementById('report-response-'+d+'-'+commentID).style.display=''; setTimeout(function(){blinkText.start(document.getElementById('report-response-'+d+'-'+commentID), false);}, 5000); } function report_abuse(itemID, commentID, msg) { document.getElementById('report-sbmtbtn-'+commentID).blur(); document.getElementById('report-buttons-'+commentID).style.display = "none"; document.getElementById('report-submitting-'+commentID).style.display = ""; blinkText.start(document.getElementById('report-submitting-'+commentID), true); var sPath = '/greenliving/my-amazing-diy-solar-generator.html'; var charForQueryString = (sPath.indexOf("?") != -1) ? "&" : "?"; var servlet = charForQueryString+'itemID='+itemID+'&Care2ReportCommentAJAX=1&commentID='+commentID+'&abuse_msg='+escape(msg); $.ajax({ "url" : sPath + servlet, "dataType" : "xml", "success" : function(data) { data = $(data); if($("value[key=abuse_report]", data).length) { display_response_to_abuse_form(commentID, true); } else { display_response_to_abuse_form(commentID, false); } }, "error" : function(data) { display_response_to_abuse_form(commentID, false); } }); } var blinkText = { start: function(elmnt,bleenk,speed) { var _self = this; this.o = 100; this.u = 'down'; this.a = speed||4; this.d = elmnt; this.b = bleenk; this.changeOpacity(elmnt,this.o); this.intvl = setInterval(function() { if(_self.d.style.display == "none") clearInterval(_self.intvl); if(_self.u == "down"){ _self.o -= _self.a; if(_self.o 100) { _self.o = 100-_self.a; _self.u = "down"; } } _self.changeOpacity(_self.d,_self.o); }, 50); }, changeOpacity: function(d,o) { d.style.opacity = o/100; d.style.MozOpacity = o/100; d.style.KhtmlOpacity = o/100; d.style.filter = "alpha(opacity=" + o + ")"; } }

Source: http://www.care2.com/greenliving/my-amazing-diy-solar-generator.html

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NFC mobile payments in Canada to be powered by RIM&#39;s Secure ...

When it comes to NFC adoption, RIM has been among the leaders in Canada with the inclusion of NFC in BlackBerry smartphones and various agreements with partners. What some folks may not know though, is the fact that RIM has been developing a system designed to securely manage credentials on SIM cards installed in all types of mobile devices, including BlackBerry smartphones, Android devices, and Windows phones.

As announced today, EnStream LP, a joint venture of Bell Mobility Inc., Rogers Wireless Partnership and TELUS Communications Company named RIM's Secure Element Manager Solution as the answer to power NFC mobile payments in Canada.

"RIM is very pleased to play a key role in this Canadian mobile payments solution," said Andrew MacLeod, Managing Director for Canada at RIM. "Working with EnStream, we're delivering a service that will enable speed, security and convenience in mobile, contactless payment. RIM's SEM solution will help deliver mobile payments and other NFC services to all carriers across all handset platforms that support NFC technology in Canada."

Using the security provided by the RIM network and infrastructure will make it easy on financial institutions as they will now only have to take care of one gateway to handle all transactions across carriers and mobile platforms. Something that will go a long way for even further widespread NFC adoption in Canada. If you're looking for the full details, the press release can be found below.

?

RIM's Secure Element Manager Solution to Power NFC Mobile Payments in Canada

WATERLOO, ONTARIO--(Marketwire - Oct. 22, 2012) - Research In Motion (RIM) (NASDAQ:RIMM)(TSX:RIM) today announced that it has been selected by EnStream LP, a joint venture of Bell Mobility Inc., Rogers Wireless Partnership and TELUS Communications Company, to provide its Secure Element Manager (SEM) solution to manage credentials on wireless handsets in Canada that support Near Field Communication (NFC) services. NFC is the technology that can make secure, convenient and contactless mobile payments a reality for Canadian wireless handset users.

RIM's SEM solution is designed to securely manage credentials on SIM (subscriber identity module) cards installed in all types of mobile devices, including BlackBerry? smartphones, Android? devices, and Windows phones. "We selected RIM for their long-standing relationships with mobile operators and financial institutions, and their track record of operating a secure network for connected services," said Almis Ledas, Chief Operating Officer of EnStream. "By adopting the secure GSMA Global Platform standard and using SEM infrastructure hosted and operated by RIM, consumers and financial institutions can have full confidence in financial credentials enabled through EnStream."

"More than 1 in 4 smartphones shipped worldwide in 2013 is expected to include NFC technology," said senior practice director Jeff Orr of market intelligence firm ABI Research. "With an additional 5 million NFC-enabled smartphones shipping to Canada next year and upwards of 65 million over the next 5 years, consumers will increasingly turn to mobile payments instead of a separate debit or credit card."

"RIM is very pleased to play a key role in this Canadian mobile payments solution," said Andrew MacLeod, Managing Director for Canada at RIM. "Working with EnStream, we're delivering a service that will enable speed, security and convenience in mobile, contactless payment. RIM's SEM solution will help deliver mobile payments and other NFC services to all carriers across all handset platforms that support NFC technology in Canada."

Through the infrastructure that RIM's SEM solution provides, financial institutions in Canada will have a single gateway allowing them to support any customer with an NFC-enabled smartphone that wants to enable a "mobile wallet" application. RIM's SEM solution provides the infrastructure that will securely manage information credentials for NFC payments, which can be used by any financial institution, carrier, or smartphone.

"For banks and for Canadian consumers, RIM's SEM solution is designed to make payment with your smartphone both seamless and secure. Whether you're filling your gas tank, picking up a coffee, or buying groceries, making a purchase will be as simple as tapping your smartphone," added MacLeod.

RIM has been recognized as a leader in providing mobile payments for some time with BlackBerry smartphones becoming one of the first smartphones to be certified for SIM-secure NFC payments using MasterCard PayPass?, and are also approved for use with Visa? payWave. More recently, RIM announced the ability to use NFC-enabled BlackBerry smartphones to replace access badges for buildings with secure entry requirements.

Currently, a range of BlackBerry? 7 smartphones, including the BlackBerry? Bold? series and select BlackBerry? Curve? smartphones, are NFC-enabled.

About Research In Motion

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry? solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ:RIMM) and the Toronto Stock Exchange (TSX:RIM). For more information, visit www.rim.com or www.blackberry.com.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend," "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances. Many factors could cause RIM's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of RIM's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on RIM's forward-looking statements. RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.

Source: http://crackberry.com/nfc-mobile-payments-canada-be-powered-rims-secure-element-manager-solution

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Best SEO Strategies To Build Powerful Backlinks

London, UK -- (SBWIRE) -- 10/22/2012 -- SEO strategies that have been working well in the past have started to undermine the authority and ranking of a website after the latest Google algorithm updates. SEOrs used to target a particular keyword to get a high ranking for that keyword and in a few days they got top positions in google for these targeted keywords. This way of ranking gave way to substandard SEO practices and many sniper sites started mushrooming on the web. These websites had very low quality content and back links and their sole purpose was to achieve top ranking for a highly searched keyword for some time and suck as much traffic as possible and make money. If the keyword was in some evergreen niche, there used to be a lot of competition.

Google suddenly introduced its Panda update and then Penguin updates that changed the Google index overnight. Many high ranking websites doomed to oblivion and were found nowhere the next day. This sudden ranking drop shook the SEO community. SEO experts started fumbling from one SEO strategy to another to retrieve their lost rankings. They tested new SEO strategies and came to the unanimous decision that backlinks from news websites still worked. Press Releases are the best way to create backlinks from high authority news websites that are still trusted by Google.

Waseem Dar, a savvy internet marketer and marketing consultant for many online businesses, as started its press release writing and distribution service in the most respected warrior forum. His service is being offered at a very special price that is cheap and affordable by every business owner. Many warriors are giving this service positive reviews. Graham Bowall, a seasoned SEO service provider said,?? I have been in SEO game since 1996 and know how the stuff works online. After the latest Google updates I observed press releases were still working well and besides driving targeted traffic they also provided a lot of SEO benefit to my sites. I have placed multiple orders to Waseem who is expert in writing attention grabbing press releases. His press release distribution network is also very powerful and I have seen many of my press releases listed in Google news.??

Checkout More Details About This Amazing Service Here

Traffic is the life blood of every website and press releases not only provide targeted traffic of their own but also help a website get SEO benefits by ranking high in SERPS. So the best SEO strategy in this Post Panda and Penguin era is to add a couple of press releases every month in your internet marketing arsenal.

About Waseem Dar
Waseem Dar has been working online since 1999 and his vast internet marketing experience and habit of keeping abreast with latest marketing trends has made him a well sought-after consultant. His press release writing and distribution service is in high demand on the warrior forum and on many other internet marketing forums.

Source: http://www.sbwire.com/press-releases/seo-strategies/sbwire-173658.htm

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The Trendrr Blog ? Blog Archive ? Trendrr Social TV Round-up 10/22

GENERAL NEWS

Why Social Media Needs TV and TV Needs Social via Ad Age

Consider television?s strengths: wide-reaching, immediate impact on sales proven through years of media-mix modeling and a universally accepted data provider? Now consider TV?s greatest weaknesses: earned media and long-term benefit. Tracking the results of broadcast marketing is like looking at a heart rate monitor; a brand makes a media investment, impressions shoot up (directly proportionate to the dollars spent), and sales increase. Then as soon as dollars are out of the market, conversation and subsequent conversion drop significantly? More and more brands are using social as a megaphone to bolster broadcast campaigns, driving earned media that boosts the heart rate while lowering the cost per impression? social can allow a brand to monitor and impact the conversation so that the heart rate never drops down?Adam Kmiec brought up social?s lack of data standardization: ?Ask how many homes a commercial reached and you?ll get one number, from one source. Ask someone how many impressions a social campaign delivered and you might get four different answers. This creates skepticism.?

The battle for attention: TV vs. tablet via BtoB

In the TV-vs.-tablet battle, a big-screen TV holds many advantages over a handheld device: a larger picture and better sound quality. Even when you look away to read your tablet, you still hear what?s going on. TV audio can deliver the message alone.Yet, I noticed that during lulls in the debate, my Twitter feed got laugh-out-loud funny. When it did, I tuned into to my tablet completely, sharing funny Tweets with a loved one. .. More screens mean more competition for eyeballs?and divided attention. That?s why marketers and communicators have an even tougher job, to win attention for a message.

The Universal Problem With TV Everywhere via Ad Age

TV Everywhere has been touted as the savior of the cable industry; a tool that will ward off threats from the likes of Netflix. Yet, three years after Comcast and Time Warner unveiled the prototype for pay-TV subscribers to watch content via devices other than the traditional living-room screen, the idea is still cloaked in mystery? Verizon is promoting multiscreen services only to those who use Flex View (its VOD service) because Flex View users are more likely to take advantage of TV Everywhere?DirecTV contends that it is marketing TV Everywhere heavily to existing subscribers, but concedes its primary focus is on those products that are revenue drivers and exclusive to DirecTV? Dish Network has chosen not to invest in marketing its TV Everywhere service, focusing instead on brand campaigns and advertising the Hopper? It?s hard to quantify the value of TV Everywhere for multiple-system operators since there are no real incremental revenue opportunities when it comes to getting subscribers to use it.

Social TV will push ?regular? TV off the cliff via Successful Workplace

It is becoming much more intentional as advertisers, software and manufacturers realize the risks to the status quo and opportunities social TV brings for investment?Either way, television as we know it is in trouble, not from the loss of viewers, but from the distraction away from the conversation and advertisement that keeps the lights on. Once your attention is divided or the best information is coming from social media, you can turn off the volume, and thus the ads.

Online ?Involvement? Propels TV Show Ratings via Media Post

The company says ?involvement? measures online discussion, the tone of the discussion (positive or negative), and the sources of that discussion. For example, those sources include news sites, social and Twitter.

Liveblog: The MIPCOM Wrap-Up via MIP Blog

Peter Cowley, CEO, Spirit Digital Media: Cowley pointed out that the problem is often the allocation of money. ?Money?in marketing is dealt with separately from money in story,? which is what leads to these fights about who should ?own? social, digital and second-screen development??Broadcasters are not set up in a way to harness? that duality, Cowley said. ?I think the producers are closer to storytelling and broadcasters are closer to marketing, to moneymaking.?

How social TV is changing in Europe via Lost Remote

I saw nearly every major graphics?company providing solutions to get social media content on-air or integrated into broadcast workflows. This?is great to see. A year ago this was still a big problem for broadcasters?It seems?this stems from the fact that the two anchor social networks (Facebook & Twitter) are not as prevalent in all?regions as they are in the US, and if they are, they?re not always used in the same way. Any buzz that is?measured, is often in such low qualities, it?s impossible to map it back to any meaningful impact on TV.

Social TV Data Is Not The New Nielsen: How It Might Be Better via Forbes

?I still don?t think producers, and broadcasters for that matter, are leveraging the data and the ability to monitor audiences early enough in the process,? says Rodger, a long-time TV producer who?s worked on TV-Internet confluence for more than a decade.

5 Lessons from the Second Second-Screen Debate via 360i

Promoting specific hashtags was a unique way for the networks to encourage branded conversations from followers that were watching the debate from their network. NBC used a similar approach in its promotion of the 2012 Olympic Games (#NBCOlympics), which allowed the network to stand out from the clutter.

Smart TV Growth For 2012 Pegged At 15%, But North Americans Still Slow To Adopt via TechCrunch

In the U.S. and Canadian markets, the issue is that most content is provided on a paid, on-demand basis, and tends to live on set-top boxes issued by cable companies, or by third-party hardware makers like Apple, TiVo and Roku. As a result, consumers are less eager to move to smart TVs, since they?ve got the services they need by other means, and the amount of content they can get via the open web easily and without hassle is limited compared to in other regions.

Twitter for People Who Don?t Like Twitter via Slate

That?s part of why Twitter, for all its notoriety, is used regularly by just 16 percent of the U.S. adult population, according to a recent Pew study. That modest figure belies the media?s frequent comparisons of Twitter to Facebook, which counts half of all American adults as active members. You can debate Facebook?s pros and cons, but its fundamental value proposition is universal: It promises to keep you connected to your friends and family. Twitter, in contrast, remains a niche service? But the average working person would rather relax in front of the TV with a beer most nights than engage in an online battle of wits and one-liners.

How To Get Television Advertising For Free (The $ Value In TV Hashtags) via Business 2 Community

I wasn?t buying airtime (:15 seconds of commercial space, for example), I was buying ?sets of eyes and ears? ? or I was buying the opportunity to get my client?s brand in front of people giving their attention to the TV show we purchased?Something I noticed about 18 months ago was the opportunity for businesses to generate value by using hashtags (#) on Twitter to participate in conversations around Television shows, and the extreme potential value for small businesses who wouldn?t have the cash budget to buy TV ads in that particular programming?V shows can sell more TV ad space when they have a more committed and engaged audience, which is why so many TV shows now add a Twitter hashtag to the screen to remind and encourage audiences to engage with the show and each other on Twitter, while the show is airing!

SHOWS & NETWORKS

?Walking Dead? Premiere Will Be Online For Dish Subscribers via Mashable

Dish Network subscribers, who no longer receive AMC shows after the two media companies battled over programming fees, will be able to watch Sunday?s season 3 premiere of The Walking Dead online.

Univision Launches ?UVideos? Online On-Demand Video Network with Heavy Social Features via Doslives

The Social TV experience for Univision viewers is getting better with the launch of UVideos, an on-demand online video network that launches Monday?Uvideos strengthens the SocialTV experience by allowing users to comment on shows in real time or if you are watching on-demand, will synch the comments to when the show originally aired. Users can also login with Facebook or Twitter and comments will appear in those channels and link back to the UVideo network.

Frontline invests in interactive video for The Choice 2012 via Nieman Journalism Lab

Frontline?s online materials have always been a support to the main broadcast, but now they want to find more dynamic ways of using the video footage and transcripts. ?This site creates a nontraditional form of storytelling,? said Andrew Golis, Frontline?s director of digital media. The transcript and video are meant to work either in concert or separately, with video cues tied to various parts of the written transcript? Like countless broadcast producers, Frontline wants to win with online video in a way that doesn?t lessen its television work or fragment the audience. They?re also enticed by the promise of tablets, a new output that can recapture some of the intimacy of TV while offering a new layer of engagement.

TWITTER

Dick Costolo says being the ?second screen? is the future of Twitter via GigaOM

CEO Dick Costolo made it pretty clear what he sees as the company?s future, and it is as a complementary ?second screen? for existing media?What seems clear from Costolo?s discussion on Marketplace is that this kind of corporate partnership with existing media outlets, and likely television networks specifically, is where the company?s future lies ? for better or worse.

Twitter Clear Early Leader To Control TV?s ?Second Screen? via MediaPost

What Twitter is doing now, I believe, is showing us that a real-time social Web service can add value to an important live news event being passionately followed by millions of citizen journalists and millions more readers, viewers, reviewers and analysts. It gives me hope yet for the development of the kind of powerful digital Fourth Estate that many folks thought the Internet could support? If anything, Twitter?s success in leading and controlling a big part of the early ?second screen? market will encourage other similar development.

Twitter to become a TV channel via SFGate

Twitter is about to become a TV channel. Believe Entertainment Group, a New York company that put a LeBron James animated series on YouTube last year, announced plans Wednesday to launch ?EpicEDM,? the first original content video show to be posted exclusively on Twitter? According to a news release, the show will premiere late this year on its own Twitter page, @EpicEDM. Believe Entertainment will still use Twitter?s promoted tweets products to advertise the show.

Why Twitter fails as a ?second screen? for debates via Digital Trends

The reality during the debates is that I cannot possibly keep ahead of the avalanche of tweets. It?s just too fast, as you can see from the video above. There are too many tweets to even read, let alone process and respond to. So many, in fact, that I find myself having to choose: Either watch the debate and ignore Twitter, or just turn off the debate entirely and focus on the constant drum beat of gut reactions tapping away on my feed.

@lindork: Twitter plays huge role in television viewing via Edmonton Sun

?Anyone that?s in film and TV right now who are not using social media, digital media or web-based stuff is literally a dinosaur.?

Social TV Conference: Meet Twitter?s New Head of TV via Ad Age

A veteran TV executive, producer and writer with MTV, VH1, NBC and the Travel Channel on his resume, among other networks, Fred Graver joined Twitter in June and characterized his job as developing the platform as a live-TV companion, a new TV Guide and a new TV rating mechanism at Ad Age?s Social Engagement/Social TV conference yesterday? ?I don?t think it?s a Nielsen or a Twitter thing. Or, do you buy on Twitter or on digital or on television,? he said. ?There?s a whole ecosystem being described here, and we?ve only begun to map out that frontier.?

YOUTUBE

Analyzing the Rise to the Red Bull Stratos Jump via Compete

A stunt like this is sure to generate a ton of traffic and enthusiasm for Red Bull. A shot taken of Felix moments after he landed in the deserts of New Mexico posted to Red Bull?s Facebook page have garnered over 500,000 likes, nearly 15,000 comments, and has been shared almost 70,000 times. That?s some pretty prolific branding.

What Eight Million Livestreams Really Means via All Things D

if you?re interested in the future of Web video, YouTube?s ability to serve up eight million livestreams at the same time is a really big deal? that number blows away YouTube?s previous peak of 500,000 concurrent streams, which it hit this summer during the Olympics, as well as last year during the royal wedding of Prince William and Kate Middleton? So it doesn?t take much imagination to envision YouTube doing this kind of stuff, at this scale, on a regular basis. Which would mean the Web finally has a chance to rival TV when it comes to serving up live events with huge audiences ? one of TV?s last remaining advantages over the Internet? YouTube proved conclusively yesterday, it can now mount this stuff without breaking a sweat. Now it?s basically a plug-and-play option for any grown-up company that wants to do business with Google.

Baumgartner?s space jump a victory for science ? and wonder via LA Times

We live in an age where technology has made a 23-mile space jump distinguishable from an attempt at suicide, and where an energy drink company makes aggressive ventures into space while the United States puts its shuttle program into a museum.

[Infographic] YouTube?s Top 1,000 Channels Reveal An Industry Taking Shape via ReadWriteWeb

YouTube is still the pesky younger sibling of television, which is the wicked uncle of Hollywood. But the social video site is slowly becoming a formidable medium in its own right, creating new business models and spheres of influence for ? literally ? a million rising stars?Some of the findings are mind-blowing, like the fact that over one million YouTubers run ads on their content. To put it another way, YouTube writes checks to more than one million people monthly. That?s more than the U.S. television industry employs? According to OpenSlate, the average revenue for the top 1,000 channels is $23,000 a month for an average annual payout of $276,000.

APPS

The startup that wants to conquer TV via CNN Money

Sillerman, who made his fortune in radio, got the idea while trying to boost American Idol viewership. (Until last year, his company CKX controlled the firm that makes the show.) The stakes were high: Every ratings point translated to $125 million in additional ad revenue, he says.

TOK Baseball App Brings Voice to the Second Screen via Mashable

TOK Baseball uses second-screen technology for what?s in some ways a more traditional experience. After downloading the free app, you can invite up to three friends to join you in TOK Baseball for a specific game. Once that happens, your iPad will display live-updating stats for whichever game you watch, while enabling you to talk to one another in actual verbal conversation.

ON THE DEATH OF TV

For Whom The Bell Tolls? It Tolls For TV??via Business Insider

What?s currently happening in TV is reminiscent of the first stage of the newspaper industry?s collapse: Viewing behavior is changing, but, for now, the TV industry continues to coin money

Catching Up, Not Cord Cutting, Drives Increase in Content Streaming: Study via Ad Age

Contrary to prognostications about TV dying a slow death as tweens and younger children become hypnotized by YouTube, a new study suggests that consumers? devotion to TV programming remains strong ? even though more of them are watching it online or on tablets.

Has Web TV Reached a Tipping Point? via Sparksheet

Viewership for high-budget web shows is growing, but awareness is low. Industry types have always said the key to legitimizing the web as an entertainment medium was a slate of programs that could capture mass awareness. I?m not sure monster hits can still happen in our age of surplus. I believe online networks have to work on developing shows that grab and hold people?s attention? Yahoo! has been?marketing itself as the web network that goes big. It has two, 90-minute, post-apocalyptic dramas from producers Tom Hanks (Electric City) and Anthony Zuiker (Cybergeddon). Yet both of those sci-fi series, while shot with aplomb, have failed to excite critics.

OPINION: THE REPORTS OF SOCIAL TV?S DEATH HAVE BEEN GREATLY EXAGGERATED via App Market TV

Perhaps one of the reasons for the successful deals zeebox has put together has been the fact that Twitter is deeply integrated into the platform ? as is Facebook. But my gut feeling is? the real attraction and USP are the zeetags? No one else is making that level of play ? zeebox is now ingesting all of UK TV and the TV streams of their American partners in real time, using ACR and other technologies to strip metadata, then linking those tagged properties to Twitter, News, Wikipedia and creating new forms of tCommerce? Forget trying to recreate the interruptive business model of commercial television and port it to the second screen. It?s not going to work. Sorry, but we dealt with internet popups in the 90s on PCs and that?s a leap backwards into the dark.

A New Era in TV via All Things D

We have entered a new era in TV. My parents grew up in the 1950s and 1960s watching broadcast/network TV. I grew up in the 1970s and 1980s watching cable (and satellite) TV. My children and are growing up watching TV delivered ?Over The Top? (OTT), or over IP-based networks, and they are doing so on a multitude of devices (TVs, tablets, smartphones, etc.)? All of these changes in video consumption habits and desires ? combined with increased broadband penetration and mobile device usage ? have led to several evolving dynamics in the pay-TV ecosystem. These include an increase in cord-cutting/cord-shaving (this term refers to a consumer?s decision to completely cancel or significantly reduce their pay-TV package), a dramatic increase in online/Internet TV viewing over the last few years (today, greater than 640 million hours per month) and the creation of a parallel video ecosystem consisting of emerging TV and digital media services platforms as well as OTT/Internet TV Networks? Companies such as DecaTV, Awesomeness TV, Machinima, Filmon and others are essentially growing up as Internet TV networks, channels and/or media companies ? each, in large part, developing its own video content focused on specific interest themes and demographic targets.

Source: http://blog.trendrr.com/2012/10/22/trendrr-social-tv-round-up-1022/

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